Exploring factors that drive adoption of various categories of m-commerce: An emerging market study

by Pandey, Shweta, Chawla, Deepak
Published 2020

Engaging m-commerce adopters in India: Exploring the two ends of the adoption continuum across four m-commerce categories

by Pandey, Shweta, Chawla, Deepak
Published 2019

Evolving segments of online clothing buyers: An emerging market study

by Pandey, Shweta, Chawla, Deepak
Published 2018

Will Cause-Related Marketing Affect the American and Filipino College Students’ Purchase Intention?

by Baurista, Reynaldo, Jr., Jeong, Luz Suplico, Pandey, Shweta
Published 2020

An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing: The case of India and the Philippines

by Pandey, Shweta, Chawla, Deepak, Jeong, Luz Suplico, Bautista, Reynaldo, Santos, Joseph Emil
Published 2020