Local residents becoming local tourists: value co-creation in Chinese Wetland Parks during the COVID-19 pandemic

by Zhu, Yaodong, Zaidin, Norzaidahwati, Pu, Yibei
Published 2022

How do e-brand experience and in-store experience influence the brand loyalty of novel coffee brands in China? Exploring the roles of customer satisfaction and self–brand congruity...

by Pu, Yibei, Zaidin, Norzaidahwati, Zhu, Yaodong
Published 2023