Informational background as a proposed explanation for the negativity effect.

by Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam
Published 2014

Influence of children in family decision making

by Leong, Huey Miin, Soh, Puay San, Yow, Pei Ping
Published 2014

The relationship between dominant decision strategies and family influence structures

by Aw, Chiew Khim, Lee, Yuen Yuen, Teo, Puay Teng
Published 2014

Measuring influence in the family decision making process

by Lau, Teck Sien, Sng, Siok Wei, Tan, Lilian Siew Hong
Published 2014

Marketing in the NTU student travel market

by Chow, Kin Fung, See Tho, Keng Leong, Tham, Chun Fai
Published 2015

The influence of message frame valence on children in Singapore

by Chan, Aileen Peck Yen, Koh, Isaac Wee Min, Yan, Lye Fong
Published 2013

The influence of message framing, felt involvement and gender upon persuasion

by Low, Li San, Tan, Hui Whee, Yet, Kum Meng
Published 2015

Sponsorship of television programs

by Gan, Ser Hui, Puah, Sor Bee, Woo, Mui Kwee
Published 2015

The extent of parental yielding to children's requests

by Oh Lee Peng, Tan Shuat Har, Teo Puay Leng
Published 2014

Identifying the technology linkers : a Singapore case study

by Law Way Ling, Joanne Nee Sze-ann, Toh Bee Na
Published 2014

The efficacy of frames in a persuasion paradigm : an exploratory examination of the role of information background.

by Tan, Kai Foong.
Published 2009

Measuring brand power : a model using preference regression

by Na, Woon Bong
Published 2009

Exploring hedonic purchase behaviors : essays on impulse buying behaviour

by Piyush, Sharma
Published 2008

A cross-cultural, inter-generational study of business attitudes in Singapore, Vietnam, and China.

by Tan, Kee Cheong., Tan, Jimmy., Ku, William.
Published 2009