The influence of message framing, felt involvement and gender upon persuasion

• Main Authors: Low, Li San, Tan, Hui Whee, Yet, Kum Meng
• Other Authors: Roger Marshall
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/63957
• Institution: Nanyang Technological University

Investigation into the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past researches in this area have produced inconclusive and conflicting results with both the positive and negative...