The influence of message framing, felt involvement and gender upon persuasion

Research on the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past research in this area has produced inconclusive and conflicting results with both the positive and negative frames herald...

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Bibliographic Details
Main Authors: Foo, Siew Ting, Neoh, Karen-Sophia Chiew Heng, Tan, Eric Swan Wui
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59473
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Institution: Nanyang Technological University
Language: English