The influence of message framing, felt involvement and gender upon persuasion
Research on the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past research in this area has produced inconclusive and conflicting results with both the positive and negative frames herald...
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sg-ntu-dr.10356-594732023-05-19T03:30:07Z The influence of message framing, felt involvement and gender upon persuasion Foo, Siew Ting Neoh, Karen-Sophia Chiew Heng Tan, Eric Swan Wui Nanyang Business School Roger Marshall DRNTU::Business Research on the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past research in this area has produced inconclusive and conflicting results with both the positive and negative frames heralded as more persuasive than their oppositely-valenced counterparts. BUSINESS 2014-05-06T12:34:03Z 2014-05-06T12:34:03Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/59473 en Nanyang Technological University 125 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
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DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
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DRNTU::Business Foo, Siew Ting Neoh, Karen-Sophia Chiew Heng Tan, Eric Swan Wui The influence of message framing, felt involvement and gender upon persuasion |
| description |
Research on the effect of message framing upon persuasion is a relatively new but emerging stream of research within the framework of both consumer behaviour and psychology. Past research in this area has produced inconclusive and conflicting results with both the positive and negative frames heralded as more persuasive than their oppositely-valenced counterparts. |
| author2 |
Nanyang Business School |
| author_facet |
Nanyang Business School Foo, Siew Ting Neoh, Karen-Sophia Chiew Heng Tan, Eric Swan Wui |
| format |
Final Year Project |
| author |
Foo, Siew Ting Neoh, Karen-Sophia Chiew Heng Tan, Eric Swan Wui |
| author_sort |
Foo, Siew Ting |
| title |
The influence of message framing, felt involvement and gender upon persuasion |
| title_short |
The influence of message framing, felt involvement and gender upon persuasion |
| title_full |
The influence of message framing, felt involvement and gender upon persuasion |
| title_fullStr |
The influence of message framing, felt involvement and gender upon persuasion |
| title_full_unstemmed |
The influence of message framing, felt involvement and gender upon persuasion |
| title_sort |
influence of message framing, felt involvement and gender upon persuasion |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59473 |
| _version_ |
1770563810261729280 |