The effects of persuasion strategies (humor and fear emotion) and types of message contexts on persuasion
Persuasion is the art of convincing another person to accept a certain argument. There has been no earlier studies of combining certain emotionally-driven persuasion strategies (i.e. fear and humor) and specific message contexts (i.e. health, product advertisement, environmental concerns) thus, this...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/9569 |
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| Institution: | De La Salle University |
| Language: | English |