Informational background as a proposed explanation for the negativity effect.

بواسطة Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam
منشور في 2014

Influence of children in family decision making

بواسطة Leong, Huey Miin, Soh, Puay San, Yow, Pei Ping
منشور في 2014

The relationship between dominant decision strategies and family influence structures

بواسطة Aw, Chiew Khim, Lee, Yuen Yuen, Teo, Puay Teng
منشور في 2014

Measuring influence in the family decision making process

بواسطة Lau, Teck Sien, Sng, Siok Wei, Tan, Lilian Siew Hong
منشور في 2014

Marketing in the NTU student travel market

بواسطة Chow, Kin Fung, See Tho, Keng Leong, Tham, Chun Fai
منشور في 2015

The influence of message frame valence on children in Singapore

بواسطة Chan, Aileen Peck Yen, Koh, Isaac Wee Min, Yan, Lye Fong
منشور في 2013

The influence of message framing, felt involvement and gender upon persuasion

بواسطة Low, Li San, Tan, Hui Whee, Yet, Kum Meng
منشور في 2015

Sponsorship of television programs

بواسطة Gan, Ser Hui, Puah, Sor Bee, Woo, Mui Kwee
منشور في 2015

The extent of parental yielding to children's requests

بواسطة Oh Lee Peng, Tan Shuat Har, Teo Puay Leng
منشور في 2014

Identifying the technology linkers : a Singapore case study

بواسطة Law Way Ling, Joanne Nee Sze-ann, Toh Bee Na
منشور في 2014

The efficacy of frames in a persuasion paradigm : an exploratory examination of the role of information background.

بواسطة Tan, Kai Foong.
منشور في 2009

Measuring brand power : a model using preference regression

بواسطة Na, Woon Bong
منشور في 2009

Exploring hedonic purchase behaviors : essays on impulse buying behaviour

بواسطة Piyush, Sharma
منشور في 2008

A cross-cultural, inter-generational study of business attitudes in Singapore, Vietnam, and China.

بواسطة Tan, Kee Cheong., Tan, Jimmy., Ku, William.
منشور في 2009