Complex systems: marketing’s new frontier

by Rand, William, Rust, Roland T, MIN KIM
Published 2021

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact

by Hanssens, Dominique M., Rust, Roland T., SRIVASTAVA, Rajendra Kumar
Published 2008

Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact

by Hanssens, Dominique M., Rust, Roland T., SRIVASTAVA, Rajendra K.
Published 2009

Measuring Marketing Productivity: Current Knowledge and Future Directions

by Rust, Roland T., Ambler, Tim, Carpenter, Gregory S., Kumar, V., SRIVASTAVA, Rajendra Kumar
Published 2004