Complex systems: marketing’s new frontier

• Main Authors: Rand, William, Rust, Roland T, MIN KIM
• 其他作者: MARKETING
• 格式: Article
• 出版: Springer Science and Business Media LLC 2021
• 主題: Complex systems; Agent-based models; Network science; System dynamics; Chaos theory; Machine learning
• 在線閱讀: https://scholarbank.nus.edu.sg/handle/10635/191512
• 機構: National University of Singapore

10.1007/s13162-018-0122-2