Complex systems: marketing’s new frontier

10.1007/s13162-018-0122-2

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Bibliographic Details
Main Authors:	Rand, William, Rust, Roland T, MIN KIM
Other Authors:	MARKETING
Format:	Article
Published:	Springer Science and Business Media LLC 2021
Subjects:	Complex systems Agent-based models Network science System dynamics Chaos theory Machine learning
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/191512
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Institution:	National University of Singapore

Description
Summary:	10.1007/s13162-018-0122-2

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