Complex systems: marketing’s new frontier
10.1007/s13162-018-0122-2
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Main Authors: | Rand, William, Rust, Roland T, MIN KIM |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
Springer Science and Business Media LLC
2021
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/191512 |
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Institution: | National University of Singapore |
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