Complex systems: marketing’s new frontier

由 Rand, William, Rust, Roland T, MIN KIM
出版 2021

Marketing Strategy and Wall Street: Nailing Down Marketing's Impact

由 Hanssens, Dominique M., Rust, Roland T., SRIVASTAVA, Rajendra Kumar
出版 2008

Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact

由 Hanssens, Dominique M., Rust, Roland T., SRIVASTAVA, Rajendra K.
出版 2009

Measuring Marketing Productivity: Current Knowledge and Future Directions

由 Rust, Roland T., Ambler, Tim, Carpenter, Gregory S., Kumar, V., SRIVASTAVA, Rajendra Kumar
出版 2004