The role of brand knowledge in explaining relationship between brand-centered communications and brand commitment: evidence from public banks Pakistan

by Shoaib, Muhammad, Salniza, Md Salleh, Yusr, Maha Mohammed
Published 2019

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study

by Ahmad Mabkhot, Hashed, Hasnizam Shaari, Salniza Md. Salleh
Published 2017

Understanding and Conceptualizing Alumni Citizenship Behavior: Initial Study

by Fakhrul Anwar, Zainol, Hasnizam, Shaari, Salniza, Md. Salleh, Selvan, Perumal
Published 2018