Perceived Value of Advertising Message That Influence Generation Y' Purchase Intention.

by Arman, Hj. Ahmad, Izian, Idris, Rong, Gan Hao, Siti Suhana, Alias, Nursyuhadah, Abdul Rahman, Ridzuan, Masri, Mohamad Naseer, Mohamad Noor
Published 2020

“Excavate” The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers

by Arman, Hj. Ahmad, Izian, Idris, Siti Suhana, Alias, Wen, Ching Yen, Adibah, Zainualdin, Rafiatul Adlin, Hj Mohd Ruslan, Diananda Fitri, Pitari
Published 2020