Employee satisfaction in the telecommunications industry in Malaysia

by Iridianathan, Caroline Maria, Wider, Walton, Abdullah, Meor Rashydan, Sam, Toong Hai, Vasudevan, Asokan, Daud, Siti Nurbaayah
Published 2022

The impact of cultural customization and locational congruity on attitude toward location-based advertising

by Tee, Poh Kiong, Lim, Kim Yew, Sam, Toong Hai, Tan, Owee Kowang, Aleksandra, Frolova, Vasudevan, Asokan, Xue, Ruiteng
Published 2023

The influencing factors and customer-centric brand equity in China retail banking

by Yang, Mengxi, Lim, Kim Yew, Sam, Toong Hai, Tan, Owee Kowang, Tee, Poh Kiong, Vasudevan, Asokan, Ruiteng, Xue
Published 2023