Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising

by Hussain, A., Hooi Ting, D., Zaib Abbasi, A., Rehman, U.
Published 2022

Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising

by Hussain, A., Hooi Ting, D., Zaib Abbasi, A., Rehman, U.
Published 2023

Perceived service recovery justice and customer re-patronage intentions: Sequential mediation

by Asghar Ali, M., Hooi Ting, D., Ahmad-ur-Rehman, M., Zaib Abbasi, A., Hussain, Z.
Published 2021

Tourism promotion through vlog advertising and customer engagement behaviours of generation Z

by Zaib Abbasi, A., Hussain, K., Kaleem, T., Rasoolimanesh, S.M., Rasul, T., Ting, D.H., Rather, R.A.
Published 2022