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1

ENDORSEMENT VS SALES PROMOTION STRATEGIES: HOW IT IMPACTS PERCEIVED QUALITY, PERCEIVED OF PRODUCT RISK AND SELF-BRAND CONNECTION OF SMES IN WEST JAVA

by Zun Nur'ain Mauligita, Syahnaz

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Theses

2

ENDORSEMENT VS SALES PROMOTION STRATEGIES: HOW IT IMPACTS PERCEIVED QUALITY, PERCEIVED OF PRODUCT RISK AND SELF-BRAND CONNECTION OF MSMES IN WEST JAVA

by Zun Nur'ain Mauligita, Syahnaz

Get full text

Theses