ประสิทธิผลของการสื่อสารการตลาดแบบผสมผสานในองค์กรไม่แสวงหากำไร
The objective of this survey research was to study the effectiveness of the integrated marketing communications (IMC) performances (i.e., interactivity, mission marketing, organizational infrastructure, strategic consistency, and planning and evaluation) on business performances (i.e., stakeholder s...
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| Format: | Theses and Dissertations |
| Language: | Thai |
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จุฬาลงกรณ์มหาวิทยาลัย
2018
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| Online Access: | https://digiverse.chula.ac.th/Info/item/dc:23852 |
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| Institution: | Chulalongkorn University |
| Language: | Thai |