แรงจูงใจในการบริโภคสินค้าเสมือนในเกมออนไลน์
The objective of this research is to study motivations for consumption of virtual products in online games in Thailand and to examine motivations underlying on the decision making of online game players to buy virtual products. Research methodologies are a survey of 650 players, in-depth interviews,...
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| 格式: | Theses and Dissertations |
| 語言: | Thai |
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จุฬาลงกรณ์มหาวิทยาลัย
2009
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| 主題: | |
| 在線閱讀: | https://digiverse.chula.ac.th/Info/item/dc:24550 |
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| 機構: | Chulalongkorn University |
| 語言: | Thai |