คุณค่าตราสินค้าในใจผู้บริโภคและการประเมิน การขยายตราสินค้าของผู้บริโภค
To measure consumer-based brand equity at an individual consumer level ; to examine the difference of brand equity between high-involvement and low-involvement products, and to examine the relationship between consumer-based brand equity and consumer evaluation of brand extension. Questionnaires wer...
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| Format: | Theses and Dissertations |
| Language: | Thai |
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จุฬาลงกรณ์มหาวิทยาลัย
2000
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| Online Access: | https://digiverse.chula.ac.th/Info/item/dc:25725 |
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| Institution: | Chulalongkorn University |
| Language: | Thai |