#TITLE_ALTERNATIVE#

• Main Author: WIRA SAMUDERA (NIM 19005050), ARIA
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/10000
• Institution: Institut Teknologi Bandung

The competition around the producer of the drink green tea the package of the bottle at this time shows the very tight situation. Various methods were carried out by the producer of the drink of green tea to make the consumer choose this product. Thus methods that were carried out could take the form of the interesting advertisement and gifts to attract the buyer.<p> <br /> <br /> <br /> <br /> But the requirement for the consumer was different in accordance with their respective situation, could be said that the requirement for the buyer was multidimensional where the aim and the individual wish were different. When a consumer bought a product when he shopped, was uncertain the situation showed a loyalty to a product. But possibly he was attracted by other factors. So, that must be paid close attention to was whether the dimension that provided a basis for a consumer chose a product was based on favorites factors or preference.<p> <br /> <br /> <br /> <br /> The theme election about the consumer's preference against the Y product green tea used the quantitative and qualitative approach. The data that was used was the primary data that came from results of the questionnaire in field work. Afterwards the secondary data was received from literature that discussed concerning the theory of the behavior of the consumer, the study from the magazine, and the newspaper that contained the news that regarding the topic above.<p> <br /> <br /> <br /> <br /> From this research was received that there is several factors that caused the Y product green tea was chosen and liked by the consumer. Also the consumer of Y green tea divided into two types, which fanatic and normal consumer. The fanatic consumer and normal consumer have a different reason when choose it.