#TITLE_ALTERNATIVE#

• Main Author: DAMA ASMARA (NIM 19005057), FEBRIAN
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/10422
• Institution: Institut Teknologi Bandung

Rebel Gym is one of fitness centres that located in Bandung. Until seven years running their business, Rebel Gym has two branches which are Rebel Gym Dago and Rebel Gym Surya Sumantri. This research study will take Rebel Gym Surya Sumantri as the case study, it is because Rebel Gym Surya Sumantri established just at a certain of time, so the promotion activity be still in progress.This study intends to identify the power of the word of mouth. Many people know about word of mouth but not many know about the power from word of mouth itself.<p> <br /> <br /> <br /> <br /> In identifying the power from the word of mouth, this research study is based on word of mouth theory and communication theory. The research was done by conducted field research and questionnaire distribution to the chosen respondents. After collected data and has been analyzed, the result is more than half from the percentage of respondent know about Rebel Gym from word of mouth and influenced by the word of mouth promotion that has been done by Rebel gym.<p> <br /> <br /> <br /> <br /> The last steps from this research study are conclusion and recommendation. In general, the conclusions are the most respondents are influenced by word of mouth. The respondents felt that word of mouth is very effective way to promote product or service. The recommendation for the company is maintain their word of mouth promotion because based on the research study, the word of mouth give good result for the company. But the company must maintain their good service and quality, one of the ways is by providing drop box, so the customer can share their complaint and suggestion for the company. This very important because with the good service and quality will make the good word of mouth for the company. Other recommendation is Rebel Gym should provide more fitness equipment so the member won't wait while the exercise starts and should made the key performance indicator (KPI) in order to measure their performance.