#TITLE_ALTERNATIVE#

• Main Author: SENJAYA GUNAWAN (NIM 19005099), HARRY
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/10556
• Institution: Institut Teknologi Bandung

One of the basic needs of people is eating. In Bandung, there are more than 2 millions people. If we add with data from BPS (Biro Pusat Statistik) in 2006 that averagely Bandung citizen spend IDR 149,172.00 per month on food, we will get that the size of food industry in Bandung is more than IDR 293.344 billions per month. This shows the opportunity for people, whose jobs are related to providing food. The chain are farmer, merchants in traditional market and modern market and in the end of the chain, there are restaurants. The types of restaurants are various. There are family restaurant, street food vendor, caf, and combination of two or more types.<p> <br /> <br /> Street food vendor is the most interesting from the three types. The area still shows a lot of potential to be developed. Street food vendor is capable to serve various types of food. It is ranged from a snack like chips until a full meal like steak. On the other hand, there is no boundary of food in street vendors. Western foods like burger can be easily seen in the street as shown by growth of several burger street vendor franchises like Edam Burger. As well, traditional foods like pisang ijo from Sulawesi Selatan can be found being one of several street food chains.<p> <br /> <br /> One of street foods that has not been introduced in Bandung is takoyaki. Takoyaki is a street food originally from Japan. Takoyaki is made of flour which is baked into a ball. Takoyaki is often served with additional sauce, mayonnaise, and also fish flakes. Takoyaki also has received great acceptance from people outside Japan, including from Indonesian. In Indonesia, takoyaki is usually sold in mall under several vendors. One of them managed to sell at least 50 pieces per day in each outlet. The business model of takoyaki in mall has been proven to be a success in Indonesia.<p> <br /> <br /> The problem now is the feasibility of Takoyaki to be sold as a street snack as what it is originally from and if it is feasible, what are the profitability and the strategy plan of the company in order to be profitable. The company name has been decided to be Takoyaking. The same name is also used as brand name. The first outlet has been decided in Jln. Balong Gede No. 67, Bandung. Takoyaking will start as a sole propriety company owned by the founder. The plan is to start Takoyaking on November 2008.<p> <br /> <br /> In order to find the answer for above situation, several steps will be conducted. The steps are conducting market research trough primary and secondary data to know how big is the opportunity of Takoyaking, making a competitor analysis to several direct competitors, making analysis to several aspects of feasibility of the business in marketing, management, finance, and business process. All of those steps will be summarized and combined as a business plan for Takoyaking.<p> <br /> <br /> In the process of making the plan, there have been several options to choose. The most vital is the decision to gain halal certificate from MUI. The decision adds huge cost to the company start up, but the licenses deserve to be obtained in order to provide guarantee for customer. Another important decision is on how Takoyaking will provide compensation for its employees. The options are based on sales, based on average salary in area, or based on UMR (Upah Minimum Regional). The decision is to provide compensation based on UMR which is higher than average payment in the area.<p> <br /> <br /> The research found using discount rate of 9.25% (taken from the cost of capital of the investor if he deposits in Panin Bank for 2 years period the NPV for investor during the three of Takoyaking operation will be IDR 67, 966,740.16 and IRR 92.23%. The payback period of Takoyaking will be at the end of 2nd year.<p> <br /> <br /> It is recommended that Takoyaking should try to create the second booth as soon as possible. In the business plan, the second booth will be created on July 2009, in the beginning of the new education year. The conclusion of this research is that Takoyaking is a profitable business; therefore with the described strategy written in the business plan, Takoyaking is feasible to be implemented.