#TITLE_ALTERNATIVE#

• Main Author: NUGROHO (NIM 23505010), HENDRO
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/10593
• Institution: Institut Teknologi Bandung

The emerge of Executive Search (ES) or Head Hunter (HH) companies that involves in searching and recruiting executives (candidates), answers the lack of capability of Human Resource Department (HR Department) in a company (client) to search & recruit employees in executive levels with certain specifications needed. With 90% efectivity level in acquiring candidates suitable with company needs, encourages companies to use more of ES services. This contributes to the rising number of ES companies, besides the amount of payment received if recruitment is successful.<p> <br /> <br /> <br /> <br /> <br /> The large number of emerging ES companies (the company) means a tight competition in the market. Number of strategies applied to compete with others or even simply to exist in the market. For example, specializing in one industry such as chemical, mining, aviation, oil company or applying low price strategy by minimizing the commision percentage received may well help the company to stay in the market.<p> <br /> <br /> <br /> <br /> <br /> The main problem faced by the company in the process of recruiting executives needed are passive executive employees that are mainly satisfied with their existing position, and do not really looking for another job. So in the process of searching, selecting and recruiting, the company also need to have some research, strategy and experience. Research is needed to find out more about the background, integrity and personal life of the candidate. And a well planned strategy is needed to contact the candidate to offer the open position.<p> <br /> <br /> <br /> <br /> <br /> The three process mentioned above which are, searching, selecting and recruiting, will rise up an interaction. Interactions that made by the the company to the client and by the company to the candidate. Interactions are made to understand more about the needs of the client and to make sure the right candidate is provided. To make the interactions more organized and easy, the company needs a system. The system also needed to increase the satisfaction of the client and the candidate, hence increase the value of the company.<p> <br /> <br /> <br /> <br /> <br /> The system has to be able to record, safekeep, process and distribute the result of the interactions mentioned above in form of datas or informations. So that the data or information gathered can be shared and act as a benefit for the customers (clients and candidates are considered the company’s customers). The data and information stored can also be used as a tool for the company's management in a process of decision making.<p> <br /> <br /> <br /> <br /> <br /> To serve the need of the company for a system, rose up an idea to make a Collaborative Customer Relationship Management (CCRM). In Customer Relationship Management (CRM) theory, CRM is categorized as a strategy and application that are used by companies to make and maintain relationship with the customers. CCRM is a part of CRM that focuses more on the interactions between the company and its customers, and also internally, CCRM also function as coordinator between departments in the company so that they could use the data/information related to the customer, together. Externally, CCRM function as a media for the company to easily interact with the customers.<p> <br /> <br /> <br /> <br /> <br /> By analyzing the company's business process, there are certain characteristic similarity between the company and CCRM. The similarity is that they both focus on interaction. Based on the focus and the view of the company and CCRM as a system, using the General System Model of The Firm (GSMoTF), a model is a created to integrate both system to a CCRM model that can be used for ES companies. And with the help of GSMoTF, the model created became a dynamic, easy to understand and easy to communicate kind of model.<p> <br /> <br /> <br /> <br /> <br /> To ensure the model created is the suitable model and covered all the needs of the company, an evaluation has been made on PT Orlytama Reksa Indonesia (respondent), as one of the ES companies. Evaluation is done by studying the business process, the organizational structure, the application and the database owned and used by respondent, and also present the CCRM model created to the respondent to gather responses and inputs.<p> <br /> <br /> <br /> <br /> <br /> Result gain from the presentation is that overall the CCRM model created has represent the business process occurs in the respondent and also covers the needs of the respondent. And from the evaluation that has been done, a CCRM model is created specifically to adjust to the needs of PT Orlytama Reksa Indonesia as the respondent.