STUDY OF DIFFUSION-ADOPTION PRODUCTION PROCESS AND PRODUCT DIFFERENTIATION TECHNOLOGY (Case Study : Industrial Coffee Pulverized in Way Kanan)

• Main Author: GUNAWAN (NIM 24007002), INDRA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/10662
• Institution: Institut Teknologi Bandung

This research focuses on the capability building of small entrepreneurs in Way Kanan through the application of technology and production process of product differentiation by local government initiation. This work can be said as a government program for increasing skills of small entrepreneurs. This study intends to reveal the extent to which the application of technology, production processes and product differentiation could increase the technological capability of small entrepreneurs with qualitative research approach. Analysis conducted by organizing data based on the existing conceptual framework, interviews with key informants and direct observation in the field.<p>In the case of Way Kanan, production processes and product differentiation technology, that is applied by the government aims to improve the skills of small entrepreneurs. Programs and activities by working in the environment of the local government have since the beginning planned. This approach is indeed raise questions, how about the social-cultural condition of a local businessman in the diffusion-adoption of technology. The diffusion-adoption seen in the production process technology in the small industry is built on kinship relations. What and how these interactions affect the technology adoption-diffusion depends on the condition of very habits and values of the community. The application of technology which aims to improve the quality of the product can be relevant when the demand is willed quality. However, demand conditions can be very different. Diffusion-adoption of a technology does not always work the demand diversity.<p>Development of small industries is not limited only to the process, machinery and equipment, which focuses on production efficiency and demand, but the most important is the availability of space together to achieve good quality and create a new product, with the goal of increasing the capability of the end of the technology and the welfare of small society as a whole. The approach used in the diffusion of this technology can be intrinsic, instrumental or combination of both. <br />