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Gulaku is the first advertised and branded sugar product in Indonesia. As the pioneer of branded and advertised program, Gulaku done several promotional activities to introduce and inform this product to the market. The advertisement of Gulaku only provided in TVC which means that using only above t...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/10663 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |