A PROPOSED OPERATION STRATEGY TO ACHIEVE SUBSCRIBERS' TARGET IN X VISION WEST JAVA REGION

• Main Author: AULIANY MYALA (NIM: 29106396) , ALVY
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/11787
• Institution: Institut Teknologi Bandung

Since the Government of Indonesia's Regulation no. 52 in 2005 about pay TV industry announced, many pay TV operators compete in Indonesia, and one of them is X Vision. Adding fresh dynamic to the pay TV industry, the government issued five new satellite subscription TVs, and this more intensified competition has become one of the causes for X Vision to achieve its 250,000 subscribers' target in 2008 and it's targeted 5% in X Vision West Java Region.<p>Based on the previous survey done by Vidiana (2008), the other causes why the target has not been achieved yet it is because the product and services do not fit with subscribers' needs. Therefore, we need to analyze X Vision's effort of matching their capabilities and resources to the market requirements. Hopefully, this report could give recommendations to increase Telkomvision's West Java Region performance to achieve its target.<p>In order to formulate the operations strategy for X Vision, an initial observation was done using an Internship program, data gathering through interviews, and combined with secondary data and literature study.<p>From the previous research analysis (Vidiana, 2008), customers' requirements which were represented by 100 subscribers in Java region were the good quality of audio and video in all weather conditions, the channel package based on needs, customer care could give solutions, ease to do billing, attractive set of box, ease to get product, set up box price, increase the product installation, ease to get services via telephone or website, ease to get information to subscribe and fitness between product and promotion. Based on these findings, we conclude that the performance objectives were quality, process speed, reliability, flexibility and cost. Based on these objectives, the strategic decision areas consist of capacity, supply network, technology processes, and development and organization.<p>The recommendation from each strategic decision area was presented to an implementation plan according to its priority, divided by routine and non routine timeline, and using the model of implementation levers and strategic leadership. <br />