CONSUMER DECISION MAKING ANALYSIS ON PURCHASING OF 1 LITRE PACKAGE OF LIQUID MILK USING FAMILY DECISION MAKING FRAMEWORK (PT PQR Tbk.)
PT PQR must understand his consumer well in order to be able to make marketing strategy that fit with his target market. To help understood his consumer, PT PQR carried out the research independently or was based on the research that was carried out by the student that have internship in PT PQR. All...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/11791 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |