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PT. XYZ, a cigarette company, launched "Cahaya Asa" as the part of "Rumahku Indonesiaku"; a theme which is used as its company corporate advertisement. This advertisement uses some codes where they all are Indonesian cultural artefacts. Talking about culture, it can not be separa...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/12134 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |