The Analysis of Brand Knowledge and Brand Relationship's Elements Toward X Lubricant Sales in DKI Jakarta Using Path Analysis Method
The economic growth in Indonesia has encouraged the number of car ownership that affects the increasing needs of car lubricants, as a result, the lubricants industrial was growing rapidly, especially after the government has opened opportunities for other parties instead of Pertamina alone to distri...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/12251 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |