EFFECT OF TRUST, SWITCHING COST, ALTERNATIVE ATTRACTIVENESS, AND COMMITMENT ON COSTUMER INTENTION BEHAVIOUR TO SWITCH THEIR CELLULAR PHONE PROVIDER
Cellular telecommunication industry using Global System for Mobile Communication (GSM)-900/1800 technologies is one of industrial sectors that shows highly fluctuate growth of costumer. It is indicated by tight competitions between cellular phone providers in attracting costumer to use their product...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/12455 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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