ANALYSIS AND IDENTIFICATION OF POTENTIAL PRODUCTS OR SERVICES GAP IN WEALTH MANAGEMENT BUSINESS FOR PERSONAL BANKING OF BANK XYZ INDONESIA

• Main Author: DJOHAN (NIM: 29106335), RICKY
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/12563
• Institution: Institut Teknologi Bandung

Emerging wealth in emerging countries has given enormous opportunities for banks to expand their reach to tap the potential markets, especially to the mass affluent customers (usually defined as customers with total investable asset of US$ 50,000 and above). Indonesia is considered as one of the eme...