THE ANALYSIS OF THE IMPROVEMENT FROM THE ANNOUNCER CAPABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT IN ORDER TO INCREASE THE LOYALTY OF THE AUDIENCE AT RADIO X
Due the amount of radio industry in Indonesia, especially Bandung which is the pioneer of private broadcast radio cause a radio business competition in any positioning and segmentation way, the requirement of customer diversity dynamic changes and also increase threat between competitors. In the oth...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/12619 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |