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Indonesian oil and gas sector is not monopolized anymore by Pertamina as a state-owned oil company due to the ‘Undang-Undang Nomor 22 Tahun 2001 tentang Minyak dan Gas Bumi’. Several foreign oil companies put their investment in gas stations sector which selling non-subsidized fuel in several...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14009 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Indonesian oil and gas sector is not monopolized anymore by Pertamina as a state-owned oil company due to the ‘Undang-Undang Nomor 22 Tahun 2001 tentang Minyak dan Gas Bumi’. Several foreign oil companies put their investment in gas stations sector which selling non-subsidized fuel in several areas in Jakarta. Meanwhile, the demand for non-subsidized fuel is increasing in the past few years due to the sales of cars also increasing and the government planned to limit the consumption of subsidized fuel (Premium). <br />
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Pertamax will become one of the options for the private car users to switch from Premium to non-subsidized fuel, but other brands from the competitor also compete to win the market. One approach in understanding whether the particular brands are creating the strong bonds with the customer is through the customer-based brand equity perspective. |
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