#TITLE_ALTERNATIVE#

• Main Author: WIRATAMA PRABOWO (19009006), AUDI
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/14025
• Institution: Institut Teknologi Bandung

The preliminary findings show that a vast majority of respondents tend to book hotels using <br /> <br /> <br /> <br /> <br /> <br /> telephone when searching for rooms in their local residential area as well as when booking a <br /> <br /> <br /> <br /> <br /> <br /> hotel in the Java-Bali area, where as they tend to rely on the help of friends and families for <br /> <br /> <br /> <br /> <br /> <br /> rooms outside Java-Bali or by corporate bookings, commonly associated with work. Only <br /> <br /> <br /> <br /> <br /> <br /> when going abroad is when online booking and travel agents become a popular choice. The <br /> <br /> <br /> <br /> <br /> <br /> consumer’s intention to use internet for information search is influenced by utilitarian value, <br /> <br /> <br /> <br /> <br /> <br /> attitude towards internet, hedonistic value, product knowledge, and purchase experience <br /> <br /> <br /> <br /> <br /> <br /> which have both direct and indirect effect, yet is not affected by perceived risk or benefit <br /> <br /> <br /> <br /> <br /> <br /> alike. Attitude towards internet shopping is perfectly influenced by purchase experience and <br /> <br /> <br /> <br /> <br /> <br /> perceived benefit of internet shopping, while trust is in effected by layout, functionality, and <br /> <br /> <br /> <br /> <br /> <br /> financial security in an indirect way and is not affected at all by aesthetic appeal. Purchase <br /> <br /> <br /> <br /> <br /> <br /> intention is affected by product knowledge in both direct and indirect manner, whilst only <br /> <br /> <br /> <br /> <br /> <br /> directly influenced by purchase experience and attitude toward internet shopping whilst <br /> <br /> <br /> <br /> <br /> <br /> indirectly affected by trust.