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Kuda Mas Company is a company in Bandung engaged in sanitary products, engaged in the <br /> <br /> <br /> <br /> <br /> <br /> business to business to sanitary retailers around Bandung. Problem occurred when the sales <br /> <br /> <b...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/14065 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Kuda Mas Company is a company in Bandung engaged in sanitary products, engaged in the <br />
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business to business to sanitary retailers around Bandung. Problem occurred when the sales <br />
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of company is not show positive growth in a year although the market for the products is <br />
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growing positively. The owner who is single decision maker in company has done many <br />
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marketing strategies to compete in tight situation. The decision he made always only by his <br />
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personal perspective without using any decision analysis tools. <br />
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Making decision analysis is crucial when the alternatives marketing strategies is available <br />
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to be chosen. Marketing strategies that KMC generates is also use intuitive and feedback <br />
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from the salesmen. Salesman in KMC is the front man who sells the sanitary products to <br />
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retailers around Bandung. In other word, marketing strategy in KMC is generated by <br />
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salesmen perspective that has knowledge about sanitary retailer situation in Bandung. <br />
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Negative sales growth is occurred in current condition of KMC. <br />
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This research is conducted based on the methodology, which has seven steps for researcher <br />
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in doing the research. Starting from finding background, determine objective, and then <br />
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conclude the research problem. The data required in this project obtained by conducting <br />
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several interview to Kuda Mas owner, experts in sanitary experts in Jakarta Building <br />
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Material Exhibition on June 2012. After all the necessary data was collected, it is being <br />
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analyzed. |
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