#TITLE_ALTERNATIVE#

• Main Author: ADIWENA (19009083), DANAR
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/14073
• Institution: Institut Teknologi Bandung

The population in Indonesia is a big attraction for retail businesses to expand its business in <br /> <br /> <br /> <br /> <br /> <br /> Indonesia. Moreover, the growth of income per capita increased every year that can give effect <br /> <br /> <br /> <br /> <br /> <br /> to the development of a retail business indirectly. According to Pudjianto, Chairman of the <br /> <br /> <br /> <br /> <br /> <br /> Indonesian Retail Entrepreneurs Association (Aprindo), the retail industry in Indonesia <br /> <br /> <br /> <br /> <br /> <br /> continues to experience growth of at least about 10 percent per year. According to Teguh <br /> <br /> <br /> <br /> <br /> <br /> Yunanto, Executive Director of Nielsen (2011), Minimarket increase about 42% in 2011 <br /> <br /> <br /> <br /> <br /> <br /> compared with 2010. <br /> <br /> <br /> <br /> <br /> <br /> Yongky Suryo Susilo, expert staff of Aprindo, added in the beginning of 2012 the fast moving <br /> <br /> <br /> <br /> <br /> <br /> consumer goods retail will grow 13%, whereas last year only about 11.7%. Development of <br /> <br /> <br /> <br /> <br /> <br /> retail business in Indonesia was marked also by the many emerging entrepreneurs in retail <br /> <br /> <br /> <br /> <br /> <br /> business. The increasing number of hypermarkets, supermarkets and minimarkets mark the <br /> <br /> <br /> <br /> <br /> <br /> growth of retail business in Indonesia. Minimarket has increased significantly since the <br /> <br /> <br /> <br /> <br /> <br /> franchise system that allows all people to open a branch, if it has a strategic place