BUSINESS INVESTMENT ANALYSIS AND OPERATIONS STRATEGY RECOMMENDATIONS FOR PT.ABC (GENERAL CONTRACTOR) ENTERING NEW BUSINESS SECTOR ‐ ENERGY 'LPG AS FUEL-ELPIJI 3 KG'

• Main Author: PRAYANA ARDIE PUTRA (NIM : 291 07 377); Pembimbing: Dr. Ir. Dermawan Wibisono, M.Eng, ALFIAN
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/14798
• Institution: Institut Teknologi Bandung

The Conversion Program of Kerosene to Gas that has been running since 2007 till 2010 was the transfer program of the domestic fuel from kerosene to gas. This program proclaimed the free distribution of the tube of gas 3 kg including its contents along with the LPG stove to each 42 million households that were done in stages. One of the matters that must be paid attention to was the domestic production capacity that still could not comply with the demand of tube of gas 3 kg. On the other hand, the policy of this conversion program stressed the wide opportunity for the domestic producer and did not permit the activity of the import. <br /> <br /> <br /> PT. Waskita Karya saw this situation as the opportunity of being involved in becoming the producer of the tube of gas, so as before this project received, Waskita must consider the aspect of the financial feasibilities and planning of the production strategy in order to make a right decision and to do production immediately when the project received. The analysis of the business investment must be carried out to know the level of the the net profit margin. <br /> <br /> <br /> Moreover, Waskita definitely will get the good reputation and positive image as the State Owned Company that supported this energy conversion program. <br /> <br /> <br /> The measurement of financial feasibilities is conducted by using the Payback Period Method, NPV, IRR, Loss Profit Ratio and Sensitivity Analysis. Planning of the production strategy of the tube of gas 3 kg focuses on the planning of the number of optimal productions also supported with the increase in the manpower expertise through the application of principles of the learning <br /> <br /> <br /> organization as the solution against the gap that emerged when undertaking the new business sector.