ANALISIS FAKTOR-FAKTOR DOMINAN PENGAMBILAN KEPUTUSAN JUAL-BELI SAHAM HARIAN PADA BEBERAPA SEKURITAS DI BANDUNG DENGAN MENGGUNAKAN PENDEKATAN ANALISIS FAKTOR

• Main Author: Talar, Christian
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/1569
• Institution: Institut Teknologi Bandung

An Investor frequently feels each time he has to decide weather to sell or buy stock. This condition is primarily due to the high-risk that should be faced by the investor. Therefore, this research is prepared to determine the dominant factor that influence the daily transaction, especially in Bandung. This research is started by identifying the possible variables that influence the decision making processes based on references, expert's opinions, and stock exchange practitioners. After identifying above variables, the research will be continued by determining the dominant factors using factor analysis. From the research, it can be concluded that the respondents tend to be sensitive to : technical factor, foreign investors factor, stock liquidity factor, and rumors factor. The managerial aspect from this research is used to give directions or became one consideration factor for investors in daily buying or selling decision making. The other managerial aspect from this research is to be used to give added value and to enhance securities quality, by giving additional references about various aspects that should be considered in daily buying or selling decision making.