COMMERCIAL TV ADVERTISEMENT AND ADVERTISING RECALL
Television advertising could be used to make the target audience aware of the existence of a product or service, and the benefits it confers to customers. Indonesia has one of the most cluttered advertising markets in Asia, which has grown at breakneck speed since 1998. <br /> <br /...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/15791 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |