THE COMPETITION STRATEGY OF FURNITURE FIRM, PT. AAA BASED ON CORE COMPETENCE MODEL
PT. AAA, a furniture company, located in Jepara, intends to outmanouver competitors by redefining its strategy using resource-based approach. PT. AAA has also a vision to be the world-class company. In order to achieve that purpose, the new strategy must be define correctly and several preliminary t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/1580 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |