STRATEGY FORMULATION FOR READING LIGHTS TO MAINTAIN ITS BUSINESS EXISTENCE
Reading Lights is a small company that engaged in the imported secondhand bookselling business in Bandung. Besides offering imported secondhand books, Reading Lights also offers food and beverages and a variety of handicraft items. The concept offered by Reading Lights is the bookstore that combined...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/15864 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |