STRATEGIC IMPROVEMENT BRAND EQUITY OF PJTV IN COMPETITION TV LOCAL AT BANDUNG
PT Esa Visual Padjadjaran Tivi is a television broadcasting company, launched they station television named is PJTV. The competition between local television broadcasting in Bandung becomes tighter because the rising of other strong and creative broadcasting competitor affect the attention of Bandun...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/15911 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |