#TITLE_ALTERNATIVE#

• Main Author: ILIANA (NIM: 29108020); Pembimbing: Ir. Evo S. Hariandja, MM, INDRA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/16050
• Institution: Institut Teknologi Bandung

As the first highway forest parks in Indonesia and became the only and last stronghold conservation area in the nearby city of Bandung, the development of Taman <br /> <br /> <br /> Hutan Raya Ir. H. Djuanda not be separated from the purpose and function as a conservation area and in improving the environmental quality of life, research and education, as well as a natural tourist attractions which literally stated in Law No. 5 / 1990 on Conservation of Natural Resources and Ecosystems. However, the increase in tariff rates and inadequate service quality lead to market share decreased in 2009. <br /> <br /> <br /> The purpose of this research is to analyze the level of visitor satisfaction Taman Hutan Raya Ir. H. Djuanda using SERVQUAL model, which can provide a proposed program to the management of Taman Hutan Raya Ir. H. Djuanda in order to develop the dimensions of interaction quality, service environment quality and outcomes quality, and in the end, the company's goal can be reached. The research method used is quantitative <br /> <br /> <br /> through questionnaires to 125 respondents in weekdays and weekends, which are customers of Tamah Hutan Raya Ir. H. Djuanda on Jl. Ir. H. Dago Pakar Djuanda No.99 during the period September 2009 - December 2009. <br /> <br /> <br /> Based on data gathered from field research by measuring the gap between expected and perceived from customer of Taman Hutan Raya Ir. H. Djuanda., concluded that customers are not satisfied with the quality of services provided by Taman Hutan Raya Ir. H.Djuanda. The end result of this research is a proposed implementation plan to increase visitor satisfaction, which is expected to contribute to PAD in West Java and also realize <br /> <br /> <br /> sustainability as life support systems for people's welfare.