PROPOSED MARKETING STRATEGY FOR WESEL INSTANT PT. POS INDONESIA

Today the condition of business competition in the banking and financial industry become more higher. Every single company try to convince the society through their product differentiation. PT. Pos Indonesia as a BUMN company through its own financial division try to offer wesel instant to the marke...

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Bibliographic Details
Main Author: DWIJA UTAMA (NIM : 29108341); Pembimbing Akademik : Dra. Krisnati Desiana, Lic. Comm, ISTON
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/16124
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Institution: Institut Teknologi Bandung
Language: Indonesia
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