PT. TELEKOMUNIKASI INDONESIA INTERNATIONAL BUSINESS STRATEGY ANALYSIS
Telecommunication industry has changed and developed fast and drastically through domestic market and also in international market. This thesis will focus on the business strategy for telecommunication international markets. The theoretical framework of this thesis contain of business strategy, busi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/16164 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Telecommunication industry has changed and developed fast and drastically through domestic market and also in international market. This thesis will focus on the business strategy for telecommunication international markets. The theoretical framework of this thesis contain of business strategy, business model, business portfolio and business formulation. This framework will guide us to collect and analyze the empirical data. <br />
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The qualitative research strategy is employed in this thesis. The empirical data was gathered through personal interviews in PT. Telekomunikasi Indonesia International. Data was also supplemented with secondary data, such as data in company data, public market analysis and web pages. The finding of this thesis is that business strategy and business formulation are crucial to international expansion. However, in <br />
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telecommunication industry, technology plays an important role, that could be evolved rapidly. <br />
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PT. Telekomunikasi Indonesia (Telkom) is the biggest telecommunication company in Indonesia in term of customer base number and revenue share. In recent years, Telkom has initiated to enter international market through its subsidiary, PT. Telekomunikasi Indonesia International (TII). Telkom already has a business strategy framework and Corporate Strategic Scenario (CSS) 2009 – 2014. As part of this thesis, I have examined the corporate strategic scenario of TII in relation to industry, developments and applicable academic model. The analysis shows that Telkom's CSS is not very clear or comprehensive about the international market strategy. Practical recommendation are included in this thesis. TII was founded in 2004, as Telkom international arm, it means the business strategy <br />
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between Telkom as TII's parent company should be inline. The background of TII organization was transformed from PT. Aria West, a join operation company in West Java region and a unit in Telkom to handle international carrier and services. When the objective is to enter overseas telecommunication market, there are several gaps of competencies. TII should define their business formulation consider telecommunication industry situation and company capability. |
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