#TITLE_ALTERNATIVE#

• Main Author: YUSWAN (NIM : 23403068) ; PEMBIMBING : Dr. Ir. Marne Slamet Sutoko, MEIWARDI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/16419
• Institution: Institut Teknologi Bandung

West Java Province Government has established based on Province Spatial Regional Planning that PURWASUKA (Purwakarta, Subang, Karawang) region as a priority region in West Java. Priority sectors in PURWASUKA region are industry, agriculture and trade. Further more this research is oriented to consider how PURWASUKA region could be one of food industry and trade center in West Java Province with high competitiveness through industrial cluster and wholesale trade approach which indicated by high efficiency, market share and revenue. <br /> <br /> <br /> <br /> <br /> <br /> <br /> Strategy formation of food industry and trade development in PURWASUKA region uses positioning school approach that strategy formation as an analytical process. Methodology which used in the research consists of Location Quotient (LQ), diamond Porter competitiveness analysis, sub sector analysis and cluster development analysis. LQ method is used for identification of food commodity and industry. Diamond Porter competitiveness analysis is used to identify food industry competitiveness and its internal-external condition comprises its strength, weakness, opportunity and threat. <br /> <br /> <br /> <br /> <br /> <br /> Sub sector analysis is a useful tool to identify food commodity flow from producer level until consumer level in sub sector mapping form and also to analyze distribution efficiency using service level and price margin criteria. Cluster development analysis is a tool for strategy formulation in this research including problems, strategy and implementation formulation of food industry and trade in PURWASUKA region. <br /> <br /> <br /> <br /> <br /> <br /> <br /> Based on calculation using LQ method, Subang, Karawang and Purwakarta regencies have respectively 28, 23, and 22 priority food commodities. Result LQ analysis method also shows that there is shrimp cracker industry group which has potential to be an industrial cluster. Result of distribution flow and efficiency analysis shows that food commodity distribution as industry raw material and as commodity needed by end consumer is not efficient, there is no good market information system, weakness in marketing. and human resources. <br /> <br /> <br /> <br /> <br /> <br /> The other important result from diamond Porter competitiveness analysis that for shrimp cracker industry group in PURWASUKA region: (a) its machinery and technology are weak factors but on the other hand human resources and transportation facility are quite good; (b) there is high competition among shrimp cracker industries inside or outside the group; (c) tapioca flour industries as suppliers for shrimp cracker industry is outside PURWASUKA region while cassava as main raw material for tapioca industry is abundant in PURWASUKA region; (d) Shrimp cracker demand is high and still increase for regional, national and international market.Main idea of recommended strategy is a linkage development between industry and agriculture sectors so that PURWASUKA region could be one of food industry and trade center in West Java Province with high competitiveness. Generally development strategy of food industry and trade in next 5 - 10 years is oriented to increase market share, production efficiency (for food industry sector) and to increase producer benefit margin and distribution efficiency of food commodity (for food trade sector). Further more recommended strategy implementation which has to be a priority is vertical networking development among stakeholder in agriculture, industry and trade through development a wholesale market in PURWASUKA region.