STRATEGI PEMASARAN KREDIT PT. BANK "X" SEBAGAI BANK RETAIL DI MASA KRISIS EKONOMI

\"X\" bank Ltd. is a regional government company in Jakarta capital city. It is facing difficulties situation and condition in running its banking business because of the economic crisis until now. To prevent declining the bank performance especially in credit, reposition its credit market...

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Bibliographic Details
Main Author: Purbosanjoyo, Pryobudi
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/1670
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Institution: Institut Teknologi Bandung
Language: Indonesia