#TITLE_ALTERNATIVE#

• Main Author: SAPI’I (NIM : 23410047); Pembimbing : Dr. Ir. Rajesri Govindaruju, NURZAMAN
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/16762
• Institution: Institut Teknologi Bandung

The Micro, Small and Medium Enterprises (SMEs) sector is the main pillar of national economic development. SMEs not only give a big contribution to the economy but they also give a big contribution on employment, exports and <br /> <br /> <br /> increase tax revenue. There’s no doubt that e-commerce has become a crucial thing to win the local and global market competition. It is a facility to promote products and doing online commerce transactions. For SMEs in Indonesia, adoption of e-commerce is an innovation in technology because it is still considered as new idea or product, luxurious, expensive and it’s also difficult to use. Rogers (1995) explained that innovation is an idea, practice, or object perceived as new by the individual. So this research will try to examine the cause of the desire of SMEs to adopt e-commerce based on Rogers Diffusion of Innovation theory in 1983 and 1995. This research is developing model and test the factors that influence the adoption of e-commerce on SMEs in Indonesia, according to the characteristics of innovation Rogers such as Relative Avantage, Compatibility, and Complexity, and there are other factors that also affect the adoption of e-commerce on SMEs in Indonesia such as internal factors, for example entrepreneurship, perceived cost and external factors for example government support and support from <br /> <br /> <br /> association. Data was processed using Partial Least Square (PLS) method to examine the relationship between variables and test the significance of each hypothesis. This research also analyzed the respons using descriptive analysis. To test the relationship of variables is performed in 3 groups. They are SMEs adopters, SMEs nonadopters and the combination of SMEs adopters and SMEs nonadopters. At the combination of the adopters and the nonadopters SMEs the factors that <br /> <br /> <br /> influence the adoption of e-commerce are relative advantage, perceived cost and external support. At the adopter SMEs, the factors that influence the adoption of <br /> <br /> <br /> e-commerce are relative advantage, complexity and entrepreneurship. And at the nonadopter SMEs, the factors that influence the adoption of e-commerce are <br /> <br /> <br /> compatibility, perceived cost and entrepreneurship.